TrialWire by DMG announces its new rapid patient recruitment solution, Newscaster, which turns a Study press release into a powerful recruitment tool so Sponsors meet LPI timelines.
Newscaster is the ideal alternative to advertising because it delivers unlimited numbers of patients 24x7 for up to 12 months, for an unlimited number of Clinics.
Newscaster connects a Study with potential patients, and also GPs or specialists for referrals.
Newscaster gets Study information in front of target patient audiences and even includes basic tracking data to show reads and clicks to specific Clinic emails or a Study website.
The Newscaster proprietary mix of targeted news distribution tools gets Study details out into communities that are most eligible for a particular Study, using just an EC or IRB approved press release.
The key to Newscaster’s success is it gets Study news in the trusted online health news in Google, Bing and Yahoo.
Your Newscaster press release can be PDF locked so only the approved content can be seen and shared, or it can also go out to health blogs and even journalists on magazines, newspapers, TV and radio to generate additional news coverage.
Our advanced targeting tools match the Study Patent Persona (the target patient that is most likely to be most eligible) based on location, demographics, health profile and income etc.
Newscaster uses data from leading research firms like Neilson to identify and target ideal patient communities.
“It’s a must-have for any clinical trial that’s about to start, or needs a recruitment boost,” said DMG CEO Susan Fitzpatrick-Napier.
“Newscasters stay online and come up in TA search results for months making it the most powerful and cost-effective clinical trial patient recruitment tool available.”
Newscaster also uses basic tracking to see viewing and open rate numbers and even how many readers have clicked the Study website link or the Clinic/s phone number.
The Newscasters contacts can include Clinic emails or phone number, a call centre or the Study website link for easy patient access.
Newscaster can even link to an online pre-screener.
About TrialWire by DMG
TrialWire is the leading news media patient recruitment solution that works with opinion leading health journalists to get news articles and reports about specific clinical trials published in the consumer and medical media. The news media reports in magazines, newspapers, TV and radio and even online are highly trusted and highly credible, especially compared to advertising.
When people are seeking health solutions trust is paramount.
TrialWire has been delivering innovative and proven news media patient recruitment solutions for some of the world’s biggest biopharma and CROS for more than a decade. TrialWire specializes in tough to recruit clinical trials as well as trials that need a boost or even a strong start.